Joint business-planning, successful CatMan projects, new instruments for OSA improvement and omni-channel retail will be the main topic of the Forum this year.
Considering previous year success, ECR Forum will gather CEO plenary session again - CEO`s of the leading retailers companies and manufactures will share how they manage joint projects.
The problem of understanding each other’s business models for suppliers and retailers is universal. This creates barriers for productive interaction and this in turn reflects the bottom line of market players as well as on their ability to respond to consumer needs. To help suppliers and retailers understand each other and each other’s business models is one of ECR’s key focus areas and the ultimate goal of ECR Forum.
One of the main focus of the business and also the reason why we gathering every year at ECR Forum is that there is a lot of value to be created if we understand each other’s business models better. Practically, if suppliers understand how retailers make money and retailers understand what is important for suppliers from a financial perspective and growth perspective we can move from negotiation to more of a building phase with the end result which we call the “three win-win” – win for consumers, win for retailers and win for suppliers
1200+ participants FMCG and retail professionals
20% participants are top-managers С-level executives and different functions’ leaders
2 plenary sessions with participation of c-level executives
10 breakout sessions on the most relevant topics:
ECR Award the best collaboration cases of the industry
ECR Russia (Efficient Consumer Response, or ECR) is a non-profit partnership founded in 2004. The organization unites FMCG manufacturers and retailers to promote the principles of efficient consumer response.
The four key focus areas of ECR Russia today are:
1. Helping suppliers and retailers to understand each other’s business model.
2. Building talent and strategic capabilities (category management, shopper insights, supply chain management, cost management, paperless transactions, etc.)
3. Improving the in-store product availability (master data synchronization, EDI, on-shelf availability management, etc.)
On a global level, the ECR movement effectively began in the mid-nineties and was characterized by the emergence of new principles of collaborative management along the supply chain. It was understood that companies can serve consumers better, faster and at less cost by working together with their trading partners. To better serve the consumer, ECR set out to invert the traditional model and break down non-productive barriers. The impacts were extensive and continue to resonate across industry.