|Being shopper-centric||Fresh vs. Waste|
What’s happening with demand, with shoppers and how to attract them to your shelf?
Are there reasons for optimism?
Collaborating to get to the hearts of shoppers
Grand Prix: Williams - Rexona - Magnit
On-line consumer behaviour as approach to targeting shoppers
Facilitator: Pavel Akimov, independent expert in Shopper Marketing
Which side do manufactures and retailers choose every day while finding balance between the level of service, long shelf life and the level of write-offs? Leaders of supply chain will share their experience of managing stocks and loss reduction. They will as well share best practices of improving the level of service and work with fresh.
Invited to participate:
|Growing Category. Together.||Batch management for alcohol|
Best practices of joint development.
Strategic approach to diary category management
Activating PET food growth in Okey
Catman based on account differentiation
Surprise Activity for all participants by Lubov Kelbakh, Mania Business Simulations
Facilitator: Ulyana Sitnikova, Senior Category Manager, PepsiCo Russia
Within months retailers and providers of alcohol got ready to report to EGAIS in wholesale segment. How did the business adjusted to the new realities?
Vladimir Gaponenko, Director of CentreInform
|Data and technology in the fight for shopper||Food traceability|
Up-to-date technologies and advanced analisys - to increase turnover and customer satisfaction. In the ocean of data and gadgets, there are its own cliffs, currents and shelves. We’ll learn how to navigate there to clear waters of profitable business decisions and mutual advantage.
Using targeted instruments to grow sales
How Technology is changing the way we shop
Growing sales via smart customer data analysis.
Facilitator: Alexander Isaev, Executive Director, Mania Business Simulations
The system of traceability of veterinary products: transparency for the benefit of consumers or a huge burden on producers? Which companies are already working with system “Mercury”?
Ivan Tukmachev, Head of National Projects Department, Auchan
Facilitator: Svetlana Chebarova, Quality Control Director, X5 Retail Group
|ECR plenary session|
Six directors of leading FMCG and retail companies will share their experience on how to interact and collaborate with partners and how to push business growth.Discussion topics:
Plenary session participants:
Facilitator: Maximilian Musselius, Executive Director, ECR Russia
|The main challenges of 2016-2018. Regulation, collaboration, innovations|
Out of multitude of challenges which will be defining the industry outlook and upcoming changes, we have selected the most interesting ones and invited the experts to share their opinion. Our industry is a subject of rigorous state regulation – the new Trade Law, Law #54, traceability systems of alcohol and veterinary products, etc. – are we entering a new era of better relationships and transparency or the era of total control? New consumption and distribution models. What do consumers want? Technological innovations and big data. Face recognition – will it become the key to the customer?
What is the “Perfect shelf”? High sales and satisfied customer. How to achieve this goal? The optimum assortment, which is always available with a comfortable laying out at the maximum turnover. The session participants will present the unique project launched in five categories in “Perekrestok”. Category management and OSA. The latest technology and big data in order to achieve the ideal shelf.
|Catman unlimited||Supply Chain Best Practices||EDI & eInvoices|
Catman at its best. This session will showcast different solutions: Russian and foreign, focused and x-category, classical and experimental.
European example of category development project
Growth opportunities in chocolate
Collaboration throguh X-category placement: Knorr in Magnit
Joint category development Efes + Magnit
Facilitator: Lyudmila Krokhina, Shopper Group Lead, ECR Russia
How to achieve balance between manufacturers and retailers in the field of collaborative planning and forecasting? Key factors and projects in the supply chain.
OSA platform + bot: reduction of lost sales
Click Service: результаты совместной работы и планы развития
Session moderator: Vardan Gasparyan, Director Retail & Consumer Goods, Deloitte
Electronic document flow: process acceleration, cost saving and mistakes reduction in data interchange.
Cash documents in electronic form
How to implement electronic invoices without changing international accounting system
EDI delivery schedule